CRM for service businesses

More time for clients.
Less for routine.

Online booking, team schedules and client history in one place. A convenient foundation for your salon

Built for businesses in Armenia, Russia and the CIS

Designed for everyday work
Company page and online booking

Every business gets its own page — with online booking and payments

Logo and cover, services with prices, team, photos, reviews, address on the map and messengers — on one page with a short link. Clients book a free slot right there and pay a deposit by card or SBP, and the money goes straight to the company account.

Your own company page with a short linkmasterclients.pro/your-name: services and prices, specialists, photos, opening hours, directions, plus WhatsApp and call buttons.
Online booking 24/7Branch, service, specialist or room, and only truly free time — no double bookings.
Online payment and depositsFull payment, a percentage or a fixed amount at booking, plus payment links. YooKassa and T-Bank: card, SBP, SberPay, T-Pay.
Reviews and ratingAfter the visit the client gets a review link, and the rating of the company and its specialists is shown on the page.
QR code and link for social media and mapsInstagram, WhatsApp, Telegram, Yandex and Google Maps, 2GIS — and a QR code for business cards and the front desk.
Three languagesPage and booking in Russian, Armenian and English — clients choose the language themselves.
Who it is for

For any business where clients book a time

Specialists, rooms, chairs, tables or halls — Master Clients adapts to your format, not the other way round.

Beauty salons and barbershops

Booking with a specialist, memberships, cosmetics sales and bonuses for regular clients.

SpecialistsPackagesStock

Massage and SPA

Rooms and specialists, treatment courses and gift cards.

RoomsGift cards

Clinics and practices

Doctors’ schedules, patient visit history, appointment prepayment.

SpecialistsVisit history

Fitness, yoga, dance

Halls and trainers, class memberships, online booking for workouts.

HallsPackages

Billiards and game clubs

Hourly booking of tables and rooms, pay for actual time, online booking from the club page.

ResourcesHourly pricing

Car service and detailing

Bays and boxes as resources, booking by time, inventory of parts and materials.

BaysStock

Studios and workshops

Photo, tattoo and art studios: booking with a specialist, prepayment, a portfolio gallery on the company page.

PrepaymentGallery

Multi-location networks

Shared client base, own schedule and cash desk for each location, reports across the network.

BranchesNetwork reports
Features

One system instead of five apps

Bookings, clients, cash desk, inventory, payroll and reports — in one window. No Excel, notebooks or scattered services.

Appointment calendar

Day, week and month. A column for each specialist or room, drag-and-drop rescheduling, multi-service visits. The system won’t let you book two clients at the same time.

Clients and loyalty

Visit history, deposit, bonuses and Silver, Gold, Platinum levels.

Cash desk and online payments

Shifts, fiscal receipts, payment by card, SBP and payment links.

Stock and products

Stock levels, purchases, materials written off to services, product sales.

Team and payroll

Schedules, roles and access, payroll from revenue and services.

Finance and reports

Payments, cash flow, profit and loss, specialist workload.

Marketing

Client segments, emails, greetings and “haven’t seen you in a while”.

Several branches in one account

Shared client base, own schedule, cash desk and inventory for each location, reports across the network.

Start

Launch in one evening

Nothing to install: Master Clients works in the browser on a computer, tablet and phone.

  1. 1Sign-up — 3 minutesCompany name, phone and email. 30 days free, no card required.
  2. 2Services and teamAdd services, specialists and rooms — or import clients and services from Excel.
  3. 3Online bookingTurn on booking and post the link on social networks, messengers and maps.
  4. 4Work with peace of mindBookings, payments and reminders run by themselves — everything is visible in the calendar.
Start for free 30 days free · each company’s data in a separate database
Geography

We work in Armenia, Russia and the CIS

Currency, language, time zone and fiscal receipt codes for your business country. Set up in a minute.

Armenia

  • Armenian interface, prices in drams
  • ԱՏԳ ԱԱ code for fiscal receipts
  • Online booking in your clients' native language

Russia

  • Russian interface, prices in rubles
  • TN VED code for printing on fiscal receipts
  • Time zones from Kaliningrad to Vladivostok

CIS and branch networks

  • Own currency, language and time zone for each company
  • Several branches in one account
  • A separate secure database for every business
Integrations

All your business services — around one CRM

Payments, messengers, telephony, cash registers and Avito work right inside Master Clients — no switching between apps and no developer needed.

All integrations are included in your plan Free to connect, in 5 minutes

Runs on autopilot

Booking reminders go out automatically; payments and statuses update without the administrator lifting a finger.

Money goes straight to your account

Client payments go directly to the company account. The fee is set by your bank — Master Clients takes no percentage of payments.

Everything in the client card

Calls, messages, payments and visits in one history. See where the client came from and what to offer next.

Made for your country

Services for Russia and Armenia in one account: YooKassa and T-Bank, ATOL and HDM, SMS and messengers.

Step-by-step guides for every service How to connect — in the knowledge base

Pricing

Every feature in every plan. Price depends on the size of your business

Set how many staff, rooms and branches you have — the price updates instantly. The longer the term, the bigger the discount. Work alone? The «Start» plan is 8 $ a month.

Start

8 $/ mo

For a self-employed specialist who works alone

  • 1 staff member
  • 1 resource
  • 1 branch
  • All features

Business

from 17 $/ mo

For a team: the price grows with your business

  • Up to 3 staff
  • Up to 3 rooms or resources
  • 1 branch
  • All features, growth at extra cost
3
3 included · then +6 $ / mo
3
3 included · then +6 $ / mo
1
1 included · then +17 $ / mo
Base plan 17 $ · everything is included → total 17 $ / mo

Month

Try it in real work without a long commitment

17 $/ mo
 
Billed monthly
Included in the price
Staff3
Rooms and resources3
Branches1
Start for free
  • All modules, no limits
  • Online booking and company page
  • Switch to a longer term at any time
  • No automatic card charges

Quarter

−10%

A confident start: time for the team to settle in

15 $/ mo
17 $
45 $ for 3 mo.
You save 5 $
Included in the price
Staff3
Rooms and resources3
Branches1
Start for free
  • All modules, no limits
  • Online booking and company page
  • 10% off for the term
  • Price locked for the whole term
Recommended

Half a year

−20%

The best balance of price and term for a working business

13 $/ mo
17 $
79 $ for 6 mo.
You save 20 $
Included in the price
Staff3
Rooms and resources3
Branches1
Start for free
  • All modules, no limits
  • Online booking and company page
  • 20% off for the term
  • Price locked for the whole term
Best value

Year

−30%

The lowest price for an established business

12 $/ mo
17 $
139 $ for 12 mo.
You save 59 $
Included in the price
Staff3
Rooms and resources3
Branches1
Start for free
  • All modules, no limits
  • Online booking and company page
  • 30% off for the term
  • Price locked for the whole term
Advantages

So every day feels calmer

Not a checklist — the things that take an owner’s time: bookings, the team, money and several locations.

Clear pricing

The base is fixed. You pay more only if you add extra staff, rooms or locations.

Bookings without clashes

The client picks a time. The calendar will not seat two people in one room.

Fewer calls

A link and QR for online booking in Instagram, WhatsApp and maps.

Several locations

One account for the chain: a shared calendar, own staff and till at each location.

Language and currency

Russian, Armenian and English. Currency on the site follows the language.

Your own data

A separate database for each company. Staff access is set by role.

Trusted by business owners

What business owners say

Owners of salons, studios and clubs share what changed once their bookings, clients and money moved to Master Clients.

  • −40% no-shows

    We stopped losing bookings in chats

    Bookings used to live in WhatsApp, in a notebook and in the head of our administrator. Clients wrote to us in three different messengers, we got confused and sometimes booked two people for the same slot. Now every appointment is in one calendar, clients book themselves via the link in our Instagram and get a reminder the day before. No-shows have dropped noticeably.

    Lilit HovhannisyanOwner, Lilit Beauty StudioBeauty salon · Yerevan
    Using Master Clients for 14 months
  • Payroll in 15 minutes

    Barber payroll calculates itself

    Every month I spent two evenings in Excel: commission on services, product sales, advances. There were arguments with the barbers. Now payroll is calculated automatically from revenue, and every barber sees their own stats on the phone. No more arguments, and I got my weekends back.

    Artyom VolkovCo-founder, Brutal BarbersBarbershop · Kazan
    Using Master Clients for 9 months
  • Network report in 1 minute

    Three studios, one account

    We have three studios. Each used to have its own logbook and its own till, and I collected the summary by phone. Now I see bookings, revenue and material stock for all branches in one window. The client base is shared: a client can visit any studio, and the master instantly sees her history.

    Anna SmirnovaNetwork manager, Ice NailsNail studio · Saint Petersburg
    Using Master Clients for 18 months
  • 24/7 booking, zero calls

    I work alone and no longer answer calls mid-session

    I work alone, and my phone used to ring constantly during massages. A missed call is a lost client. I added the online booking link to Instagram and Google Maps, and now clients pick a time themselves, even late in the evening. I run everything from my phone and never needed a computer.

    Gayane PetrosyanMassage therapist, Relax RoomMassage studio · Gyumri
    Using Master Clients for 7 months
  • −50% front desk calls

    Memberships no longer get lost

    We used to mark visits in a paper log and regularly came up short on money. Now every session is deducted from the membership automatically, the client sees the balance, and trainers see their schedule by hall. Online booking for group classes took half of the calls off our front desk. It took a couple of weeks to get used to the new system, but it was worth it.

    Dmitry KimOwner, Iron HallFitness club · Almaty
    Using Master Clients for 11 months
  • +25% repeat visits

    Clients come back more often

    History matters in cosmetology: which procedures were done, which products caused a reaction. Now it is all in the client card, and I prepare for an appointment in a minute. Visit bonuses and the “we miss you” emails really work: clients who disappeared for half a year come back.

    Marina EgorovaCosmetologist, owner, Skin LabCosmetology · Novosibirsk
    Using Master Clients for 13 months
  • Till and stock in one place

    Till, stock and gift cards finally add up

    We run an SPA with several rooms and sell a lot of gift certificates. The till, product accounting and certificates used to be kept in different places, and the numbers never matched at the end of the month. Now the fiscal receipt is printed right from the payment window, materials are written off per procedure automatically, and every certificate is tracked with its balance.

    Arman SargsyanDirector, Aqua SPASPA center · Yerevan
    Using Master Clients for 16 months
  • Almost zero no-shows

    Prepayment solved the empty session problem

    A tattoo session means 3–5 hours of work for the artist. If the client does not show up, the day is lost. We turned on prepayment for online booking: the money goes straight to our account and into the books automatically. No-shows have almost disappeared, and clients take their booking more seriously.

    Ekaterina LebedevaOwner, Black InkTattoo studio · Moscow
    Using Master Clients for 8 months
  • Booking in 30 seconds

    Everything in a couple of clicks, in my language

    I run the front desk, and speed is everything for me. Booking a client, taking a payment, selling a shampoo — all in a couple of clicks. The interface is in Armenian, prices are in drams, and masters who prefer Russian simply switch the language for themselves.

    Nare HakobyanFront desk manager, Glow BeautyBeauty salon · Yerevan
    Using Master Clients for 6 months
  • Profit visible every day

    I finally know how much I earn

    Two salons, 18 masters. I used to learn about profit from my accountant a month later. Now I open the profit and loss report any day: revenue, salaries, rent, materials. That is how I saw that one service was running at a loss and revised the prices. I would like even more reports, but new features show up regularly.

    Oleg NazarovSalon chain owner, Mint BeautyBeauty salon chain · Yekaterinburg
    Using Master Clients for 22 months

Try it yourself — you can take your first online bookings today

Try for free 30 days free, no card required
Mobile apps

Master Clients — always in your pocket

Apps for iPhone and Android: your team sees the schedule and new bookings anywhere, and your clients book in a couple of taps.

For owners and staff

  • Schedule and today’s appointments
  • Push alerts on new bookings and cancellations
  • Clients and visit history
  • Cash desk and payments on the go

For your clients

  • Booking in a couple of taps
  • Visit history
  • Bonuses and deposit
  • Appointment reminders

Learn more about the app

What’s new

Master Clients news

New features, integrations and improvements — the CRM grows every week.

All news
Improvement

Unified sales window and returns

Products, walk-in services, memberships and certificates in one receipt. Barcode scanner, debt, discount, tips, parked receipts and customer returns.

Read

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